- Wilhelm Reich
Orgone Energy - Sigmund Freud
The unconscious
ID, Ego & Super-Ego - Edwards Bernays
Public Relations
Mass perception control - Paul D McLean
Triune Brain Theory - Ernest Dichter
Motivations
Brand Image
Desires and aspirations - G. Clotaire Rapaille
Imprinting
Cultural Codes
Reptilian Code - J. Paul Heylen
The Implicit model
of human behaviour